By Anthony O’Brien | Published in Professional Planner, March 13, 2017

Last week, I wrote about the value of measuring content marketing and how challenging it can be to track its effectiveness as a sales tool.

That said, it still has a role to play and for content to be effective it’s important that you take your sales team on the journey with you. If you fail to engage with your sales team, then it’s highly unlikely they’ll use the content to help them get in the front door with potential leads. Moreover, if your sales aren’t aligned with your marketing, it will cost you money.

Continue reading “Don’t waste your content; leverage it to help your sales team”

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