By Anthony O’Brien for Professional Planner August 28, 2017

Recently, the Financial Planning Association sent me a media release detailing its latest research on Australians’ attitudes to finance. It left me pondering the way we use research and statistics in marketing.

A valuable statistic can add punch to your marketing activities. An attention-catching figure is easy for people to digest and understand, and can give weight to a specific claim you’re making. For example, one of the stats from the FPA research reveals that: “80 per cent of working-age Australians are stressed about money and finances, with one in four indicating acute stress levels.”

Continue reading “What’s in a statistic?”

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