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Market your advice to the next generation

By Anthony O’Brien for Professional Planner, 21 May 2018

Millennials are about to surpass baby boomers as America’s most significant living adult generation, according to population projections from the U.S. Census Bureau.
In Australia, it’s fair to say we’re headed in the same direction as the US. We also know the digital generation buy and consume products very differently to older generations, and have more disposable income according to the ABS.

Given the next generation’s burgeoning buying power and the imminent transfer of wealth expected from older to younger generations, the so called Millennial age cohort has become a lucrative client prospect for financial advisors.

For those marketing to Millennial clients, it’s important to ask whether what you’re doing is likely to resonate or is even in the right ballpark.

Continue reading “Market your advice to the next generation”

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Is your small business healthy or headed for disaster?

How to give your venture a health check

Launching a small business is extremely solid work and keeping it purring along is equally demanding. To ensure your venture remains a growing (and going) concern, it’s important to give it regular “health checks”.

Continue reading “Is your small business healthy or headed for disaster?”

Cash flow management is your friend

After comprehensive planning you’ve decided to sack your boss and take the plunge into small business. This is a significant decision, which 20,500 new entrepreneurs made between June 2013 and June 2014, according to the Australian Bureau of Statistics.

Continue reading “Cash flow management is your friend”

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