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PR and content marketing work best in tandem

By Anthony O’Brien for Professional Planner, 29 May 2018

Content marketing and public relations are similar beasts and don’t let the marketing cognoscenti tell you any different.

There are those who continue to believe PR is headed the way of the dodo, with the emergence of social media. It hasn’t – and it won’t. What has probably changed is the way savvy companies use PR in tandem with social media to reach more eyeballs.
Why combine PR with content marketing?

Quality PR and content marketing share common ground. Both try to generate content by tracking the latest developments and trends across the industries wherein they operate.

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Market your advice to the next generation

By Anthony O’Brien for Professional Planner, 21 May 2018

Millennials are about to surpass baby boomers as America’s most significant living adult generation, according to population projections from the U.S. Census Bureau.
In Australia, it’s fair to say we’re headed in the same direction as the US. We also know the digital generation buy and consume products very differently to older generations, and have more disposable income according to the ABS.

Given the next generation’s burgeoning buying power and the imminent transfer of wealth expected from older to younger generations, the so called Millennial age cohort has become a lucrative client prospect for financial advisors.

For those marketing to Millennial clients, it’s important to ask whether what you’re doing is likely to resonate or is even in the right ballpark.

Continue reading “Market your advice to the next generation”

Is your small business healthy or headed for disaster?

How to give your venture a health check

Launching a small business is extremely solid work and keeping it purring along is equally demanding. To ensure your venture remains a growing (and going) concern, it’s important to give it regular “health checks”.

Continue reading “Is your small business healthy or headed for disaster?”

Cash flow management is your friend

After comprehensive planning you’ve decided to sack your boss and take the plunge into small business. This is a significant decision, which 20,500 new entrepreneurs made between June 2013 and June 2014, according to the Australian Bureau of Statistics.

Continue reading “Cash flow management is your friend”

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