By  Published in Professional Planner, March 20, 2017

If you’re comfortable creating valuable content, images and strategy, and are skilled at recognising the latest trends, you may have the necessary talents for marketing your financial planning firm.

The reality, however, is that marketing, like financial planning, is a specialist skill that often involves years of education, training and work experience. If you don’t think you have what it takes, then it might be time to seek some marketing help, either internally or externally.
Continue reading “The top marketers put solid expertise behind those zany campaigns”