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“Jaws on a spaceship”: Building a value proposition in four easy steps

At last count, around 2.5 million Australians said they were seeking advice from financial planners. This was regarded by the advice industry as good news after the dark days of the Global Financial Crisis.

On the flipside, it means there are millions of Aussies overlooking the value of financial planning. This smacks of opportunity for savvy planners and represents an excellent reason for formulating a value proposition that can unlock the way you interact with potential leads and generate more revenue. Read the article

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Putting the customer at the centre of your business

By Anthony O’Brien | Published in Professional Planner, April 11, 2016

 

 

Stay on top of your small business accounts

Money Magazine December 21, 2015 Original Article Anthony O’Brien

After starting two small businesses, I’ve learnt from experience that maintaining the accounts is critical to staying afloat and keeping the tax office at bay. Mercifully, with the assistance of an experienced accountant and bookkeeper, along with online software packages, it’s possible to keep a neat set of books and even generate some decent cash flow.

Continue reading “Stay on top of your small business accounts”

Banking products for small business

Money Magazine November 23, 2015 Original Article Anthony O’Brien

As a small business-owner, you’ll require banking products such as credit cards, business loans, online savings and transaction accounts to manage cash flow – unless you have vast personal wealth. Mozo director Kirsty Lamont says the banks are competing in the sector with more available credit and competitive rates.

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Cash flow management is your friend

After comprehensive planning you’ve decided to sack your boss and take the plunge into small business. This is a significant decision, which 20,500 new entrepreneurs made between June 2013 and June 2014, according to the Australian Bureau of Statistics.

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The power of cloud-based storage

Anthony O’Brien

The cloud is surely one of the most rapidly adopted tech buzzwords. But what does it really mean for small businesses?

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Marketing strategies for your business

Money magazine Original article 

There’s a saying in business that you can’t promote a secret. In other words, even with the best products and services, you still need to make people aware of your company’s existence and how it can make their lives easier.

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Keep your small business connected

Money magazine Original article 

Whether you’re launching an advertising agency, a real estate office or a lawn-mowing service, you’ll need to stay in contact with your customers – possibly around the clock – and there are myriad tablets and mobile phones to help you. The good news is that the recent budget has expanded the FBT (fringe benefits tax) exemption for work‑related portable electronic devices and increased the threshold for immediate tax deductions to $20,000.

Continue reading “Keep your small business connected”

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