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Three top tips for 2019

By Anthony O’Brien, Professional Planner, January 19, 2019

With plenty of Australians still in holiday mode, January is the perfect opportunity to take stock of the wins and losses from last year and rip into fine-tuning the marketing plans for 2019.

Moreover, with plenty of global and local challenges, such as Brexit and the looming federal election, it always makes sense to get a jump on the competition.

Continue reading “Three top tips for 2019”

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AI and chatbots already leading the virtual charge

By Anthony O’Brien, Professional Planner, August 2, 2018

If you’re one of the 62 per cent of Australians purchasing online, you may have noticed a trend in the last few years. I saw it recently when booking flights with one major Australian airline.

During the process of, I was asked numerous times if I wanted help along the way, with a chat window appearing in the top left corner of the screen. It was made clear that ‘Jess’ was here to help me, and that if I had any questions, I could ask.

‘Jess’, of course, is not a real person and is a chatbot. It’s an example of how artificial intelligence (AI) is changing marketing and client services. This technology is already being used in financial services, and could be a core tool for planners. Continue reading “AI and chatbots already leading the virtual charge”

It’s easy to see why video is taking over

By Anthony O’Brien for Professional Planner, December 12, 2017

Video has been a marketing star of 2017 and its future looks even brighter. Cisco researchsuggests audio-visual content will represent 82 per cent of consumer internet traffic by 2021, up from 73 per cent in 2016.

If you don’t have video content on your website, then add it to your to-do list for 2018. A video is perfect for our busy times. It’s easy to consume, engaging and enables your business to tell a story in a short time. It’s also relatively cost-effective.

Continue reading “It’s easy to see why video is taking over”

The power of cloud-based storage

Anthony O’Brien

The cloud is surely one of the most rapidly adopted tech buzzwords. But what does it really mean for small businesses?

Continue reading “The power of cloud-based storage”

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