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Corpwrite bucks the trend of scaling back staff during COVID-19

By Nicola Field, Associate Director, Corpwrite 

Corporate communications specialist Corpwrite, is bucking the trend of scaling back staff. By growing its team, Corporate is able to serve the holistic needs of clients, and that’s good for revenue growth. 

Communications specialist Corpwrite, is no stranger to challenging times. As Director and Co-founder Anthony O’Brien explains, “Myself and Chris Walker set up the business in 2008 – just as the global financial crisis was kicking in. Several years later, as the business was really starting to ramp up, Chris was diagnosed with cancer, and was forced to take a backseat in the business to focus on his health.”

Sadly, Chris passed away in 2016. But despite the setbacks, Anthony was determined for Corpwrite to reach its full potential.

“What I took from those tough times was a really clear sense that a small business can get through some tremendous challenges. But it’s up to you – as the owner – to take charge of that survival process. You can’t simply hope the situation will turn itself around.” Continue reading “Corpwrite bucks the trend of scaling back staff during COVID-19”

The simple way to cash in on your empty parking space

By Anthony O’Brien, Money Magazine, August 2019

If you live close to a train station or in the middle of the city and have space to park an extra car, you could generate thousands of dollars annually, according to the peer-to-peer platform Parkhound.

Users also benefit: they can secure affordable, accessible long-term parking, often in high-demand areas.

Parkhound has over 40,000 spots nationally from a variety of peer-to-peer spaces and car park operators. Since 2015 members, also called hosts, have earned more than $20 million collectively.

Where to start

Parkhound, a subsidiary of Spacer, is an online marketplace for storage and parking.

It connects drivers who want convenient parking with local property owners who have an extra space, such as a garage, carport, driveway or allocated space.

Continue reading “The simple way to cash in on your empty parking space”

Three top tips for 2019

By Anthony O’Brien, Professional Planner, January 19, 2019

With plenty of Australians still in holiday mode, January is the perfect opportunity to take stock of the wins and losses from last year and rip into fine-tuning the marketing plans for 2019.

Moreover, with plenty of global and local challenges, such as Brexit and the looming federal election, it always makes sense to get a jump on the competition.

Continue reading “Three top tips for 2019”

AI and chatbots already leading the virtual charge

By Anthony O’Brien, Professional Planner, August 2, 2018

If you’re one of the 62 per cent of Australians purchasing online, you may have noticed a trend in the last few years. I saw it recently when booking flights with one major Australian airline.

During the process of, I was asked numerous times if I wanted help along the way, with a chat window appearing in the top left corner of the screen. It was made clear that ‘Jess’ was here to help me, and that if I had any questions, I could ask.

‘Jess’, of course, is not a real person and is a chatbot. It’s an example of how artificial intelligence (AI) is changing marketing and client services. This technology is already being used in financial services, and could be a core tool for planners. Continue reading “AI and chatbots already leading the virtual charge”

It’s easy to see why video is taking over

By Anthony O’Brien for Professional Planner, December 12, 2017

Video has been a marketing star of 2017 and its future looks even brighter. Cisco researchsuggests audio-visual content will represent 82 per cent of consumer internet traffic by 2021, up from 73 per cent in 2016.

If you don’t have video content on your website, then add it to your to-do list for 2018. A video is perfect for our busy times. It’s easy to consume, engaging and enables your business to tell a story in a short time. It’s also relatively cost-effective.

Continue reading “It’s easy to see why video is taking over”

The power of cloud-based storage

Anthony O’Brien

The cloud is surely one of the most rapidly adopted tech buzzwords. But what does it really mean for small businesses?

Continue reading “The power of cloud-based storage”

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