By Nicola Field, Associate Director, Corpwrite
I freely admit I’m a news junkie. I spend a lot of time (too much really) sifting through online news. But you don’t have to slavishly follow the newsfeed to know that COVID-19 has dominated headlines for much of 2020.
Yes, it’s critical for everyone to stay up to date with the latest on the Coronavirus. But right now, I suspect plenty of Australians are keen to hear other news stories.
As evidence of this, on 1 May the top ten topics trending on Google included the re-launch of a popular lip gloss, the re-opening of pubs in the Northern Territory, and the fast-tracked return of that iconic confection, the Polly Waffle.
It goes to show that even in the midst of a pandemic, people are still hungry for variety in the media.
This is where you come in. If your business has a story to tell, why not tell it through a media release? You don’t have to be an ASX 200-listed company to merit media attention. In fact, it often amazes me just how many news articles are pretty obviously drawn from a press release.
If you think about it, it makes sense. News outlets need a continual flow of content. And they need it to be low cost. The days when teams of Clark Kent-style reporters chased the latest scoop are behind us.
The challenge is that plenty of other businesses are also vying for media attention. So your media release needs to stand out. That means having something newsworthy to say. Continue reading “Your country needs you: Write a media release”