Articles

Mastering social media

By Anthony O’Brien for Leadership Matters,  February 2020 In digital marketing much has been said about the importance of data to drive decision-making. Much less is said about gut feel. Yet it was instinct – not analytics – that led…

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Three top tips for 2019

By Anthony O’Brien, Professional Planner, January 19, 2019 With plenty of Australians still in holiday mode, January is the perfect opportunity to take stock of the wins and losses from last year and rip into fine-tuning the marketing plans for 2019. Moreover,…

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PR and content marketing work best in tandem

By Anthony O’Brien for Professional Planner, 29 May 2018 Content marketing and public relations are similar beasts and don’t let the marketing cognoscenti tell you any different. There are those who continue to believe PR is headed the way of…

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Market your advice to the next generation

By Anthony O’Brien for Professional Planner, 21 May 2018 Millennials are about to surpass baby boomers as America’s most significant living adult generation, according to population projections from the U.S. Census Bureau. In Australia, it’s fair to say we’re headed…

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Ambiguous content is a bad idea

By Anthony O’Brien for Professional Planner, 30 April, 2018 Content marketing has been king for several years now, as companies clamour to reach and engage with their target audience. The ubiquity of content marketing has subsequently created a fierce debate about…

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