Articles

Six ways to help turn around a failing small business

By Anthony O’Brien for Money Magazine,  March 2021 More than 12% of small businesses closed in 2019, with 293,260 of them exiting stage left. This closure level is hardly a shock as countless challenges threaten to sink our businesses every…

Cut through copy can bring business to your door

The pen really is mightier than the sword but in a competitive business environment, the written word should be as sharp as a samurai blade, as incisive as a cutlass and above all, an interesting read. Quality copy is an…

How Cricket Australia bounced back from defeat

By Anthony O’Brien for Leadership Matters,  December 2019 For many sports fans and members of the media, 24 March 2018 is a day that will forever live in infamy for Australian cricket. To recap, Australia was playing a crucial test…

Mastering social media

By Anthony O’Brien for Leadership Matters,  February 2020 In digital marketing much has been said about the importance of data to drive decision-making. Much less is said about gut feel. Yet it was instinct – not analytics – that led…

The simple way to cash in on your empty parking space

By Anthony O’Brien, Money Magazine, August 2019 If you live close to a train station or in the middle of the city and have space to park an extra car, you could generate thousands of dollars annually, according to the…

Three top tips for 2019

By Anthony O’Brien, Professional Planner, January 19, 2019 With plenty of Australians still in holiday mode, January is the perfect opportunity to take stock of the wins and losses from last year and rip into fine-tuning the marketing plans for 2019. Moreover,…

AI and chatbots already leading the virtual charge

By Anthony O’Brien, Professional Planner, August 2, 2018 If you’re one of the 62 per cent of Australians purchasing online, you may have noticed a trend in the last few years. I saw it recently when booking flights with one major Australian airline.…

PR and content marketing work best in tandem

By Anthony O’Brien for Professional Planner, 29 May 2018 Content marketing and public relations are similar beasts and don’t let the marketing cognoscenti tell you any different. There are those who continue to believe PR is headed the way of…

Market your advice to the next generation

By Anthony O’Brien for Professional Planner, 21 May 2018 Millennials are about to surpass baby boomers as America’s most significant living adult generation, according to population projections from the U.S. Census Bureau. In Australia, it’s fair to say we’re headed…

Ambiguous content is a bad idea

By Anthony O’Brien for Professional Planner, 30 April, 2018 Content marketing has been king for several years now, as companies clamour to reach and engage with their target audience. The ubiquity of content marketing has subsequently created a fierce debate about…

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