Beyond Facebook

By Anthony O’Brien for Professional Planner, January 22, 2018

Last week we addressed possible marketing and sales resolutions for 2018, with embracing digital transformation at the top of our list.

With Facebook’s recent announcement that it is about to rejig its algorithms to ensure users receive more personal content than news feeds, marketers and business owners must reassess how they use digital marketing channels.

Digital transformation is more than social media

Digital transformation is driving everything we do in business today. It’s changing the way we interact with our clients and automate our back-office processes.

What is key person insurance?

By Anthony O’Brien for Money Magazine

Almost two years ago, we lost my long-term Corpwrite business partner, great friend and fellow Money writer Chris Walker to cancer.

I won’t dwell on the details of his illness but, over the past couple of years as his health deteriorated, Chris urged me to apply for “key person insurance” – sensible advice given his health status.

However, I’d had income insurance for years, and deemed it would cover me sufficiently if something happened – so I ignored Chris’s advice.

But some key-person insurance would have helped our business, Corpwrite Australia, mitigate the financial tribulations of losing Chris’s unique skills when he retired in January 2016.