By Anthony O’Brien for Professional Planner, January 22, 2018
Last week we addressed possible marketing and sales resolutions for 2018, with embracing digital transformation at the top of our list.
With Facebook’s recent announcement that it is about to rejig its algorithms to ensure users receive more personal content than news feeds, marketers and business owners must reassess how they use digital marketing channels.
Digital transformation is more than social media
Digital transformation is driving everything we do in business today. It’s changing the way we interact with our clients and automate our back-office processes.