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March 2017

Call marketing whatever you like; just don’t call it optional

By . Published in Professional Planner, March 27, 2017

This week, I read with some bemusement an article quoting the chief marketing officer of Samsung in North America, who said the term ‘marketing’ needs to die. The nub of his argument is that the word is obsolete, and the role of a marketer has changed and is being held back by old-school thinking. It strikes me that the role of the financial planner has changed dramatically since the 1980s, yet I’m still comfortable calling you, well…financial planners.

Continue reading “Call marketing whatever you like; just don’t call it optional”

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The top marketers put solid expertise behind those zany campaigns

By  Published in Professional Planner, March 20, 2017

If you’re comfortable creating valuable content, images and strategy, and are skilled at recognising the latest trends, you may have the necessary talents for marketing your financial planning firm.

The reality, however, is that marketing, like financial planning, is a specialist skill that often involves years of education, training and work experience. If you don’t think you have what it takes, then it might be time to seek some marketing help, either internally or externally.
Continue reading “The top marketers put solid expertise behind those zany campaigns”

Don’t waste your content; leverage it to help your sales team

By Anthony O’Brien | Published in Professional Planner, March 13, 2017

Last week, I wrote about the value of measuring content marketing and how challenging it can be to track its effectiveness as a sales tool.

That said, it still has a role to play and for content to be effective it’s important that you take your sales team on the journey with you. If you fail to engage with your sales team, then it’s highly unlikely they’ll use the content to help them get in the front door with potential leads. Moreover, if your sales aren’t aligned with your marketing, it will cost you money.

Continue reading “Don’t waste your content; leverage it to help your sales team”

Is your small business healthy or headed for disaster?

How to give your venture a health check

Launching a small business is extremely solid work and keeping it purring along is equally demanding. To ensure your venture remains a growing (and going) concern, it’s important to give it regular “health checks”.

Continue reading “Is your small business healthy or headed for disaster?”

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