By Anthony O’Brien for Professional Planner, 29 May 2018
Content marketing and public relations are similar beasts and don’t let the marketing cognoscenti tell you any different.
There are those who continue to believe PR is headed the way of the dodo, with the emergence of social media. It hasn’t – and it won’t. What has probably changed is the way savvy companies use PR in tandem with social media to reach more eyeballs.
Why combine PR with content marketing?
Quality PR and content marketing share common ground. Both try to generate content by tracking the latest developments and trends across the industries wherein they operate.